He was framed

Message framing guru George Lakoff, who had Dems gaga over his book, "Don't Think of an Elephant," is in Milwaukee Saturday, courtesy of the Milwaukee Public Library:

George P. Lakoff, author of “Don’t Think of an Elephant: Know Your Values and Frame the Debate,” will visit Central Library’s Centennial Hall, 733 N. Eighth St. on Saturday, March 4 at 2 p.m.

Lakoff is a professor of cognitive linguistics at the University of California, Berkeley, where he has taught since 1972. Known for his ideas about the importance of metaphor to human thinking, political behavior and society, he is particularly famous for his concept of the “embodied mind” which he has written about in relation to mathematics. In recent years he has applied his work to the realm of politics, and founded a progressive think tank, the Rockridge Institute.

Admission is $15, $10 for Friends of the Library members.