Thursday, February 16, 2006

Freshening up the story

There's the old journalism cliche about how to freshen up an old news story, ideally by getting "today" into the lede:

"Grass began growing today over the grave of Etaoin Shrdlu, who died on Jan. 22..."
The Lautenschlager campaign does it this way, in announcing the Wisconsin AFL-CIO's endorsement:
"At the most recent meeting of its Committee on Political Education, the Wisconsin AFL-CIO endorsed Peg Lautenschlager for re-election as Attorney General."
The release, posted today on WisPolitics, is dated Feb. 8. The "most recent" meeting was on Jan. 19, as reported here a few days later.

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