Thursday, September 07, 2006

What makes TV news special?

Excuse me, but what is the big deal about the Doyle campaign using some short clips from two Madison newscasts in its latest commercial? (See it here.)

The stations are unhappy, although they have no legal recourse, and the media are covering it like it's news.

How many political spots do you see every day that feature newspaper clippings or headlines as part of the visuals?

They are there for a reason; it's called independent or third party verification that the claims made in the spot are true.

The newspapers are used to it. Using them as sources is perfectly legitimate.

What is it about a TV newscast that makes it so special or different? What better verification than to have it come right from the mouth of a news anchor?

One news director says it makes it look like the news anchors are endorsing Doyle. That's just nonsense. When the spots use a newspaper, do people think the paper is endorsing the candidate? Of course not.

Do people prefer it when spots feature a phony news format, to make it look like a newscast, as a recent negative spot by Watergate thug Steve King's Coalition for America's Families did?

Give me a break. Get over it. And stop the whining. Unless the argument is that TV news is not really news.


At 4:28 PM, Blogger GWC shadow said...

It's win at all cost isn't Bill. You libs will sell your soul to the devil to win this election. Trouble is that this will backfire on Doyle and when the SEBs decision gets reversed by the Wis supreme court then Doyle can flush any hope he had of winning down the toilet where his and your untruthful campaign and blog belongs.

At 5:37 PM, Blogger George Roberts said...

Bill, you are not alone. These are the sentiments, exactly, of What Next? on the Boots and Sabers blog:

For pity’s sake, these so-called journalists at NBC 15 had to check with a lawyer to find out that their newscasts are public domain? Did they ever notice all the ads—by Licans and others alike—with newspaper headlines? And did they think the newspapers had to give permission?

Did they miss that week in journalism class? Or were they too busy taking “media studies” to bother taking media law?

Whiny politicians are bad enough, but whiny media—including whiny bloggers—really need to go take a long soak in a deep tub. Head-first.

Posted by What Next? on September 07, 2006 at 0829 hrs

At 6:51 PM, Blogger tom47 said...

It's funny, when you gotta tell a "news professional", "If you do not want to be quoted do not say it."

Or are they now saying the news is "off the record"?


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