Study finds Milwaukee doesn't exist

Here's a piece of bad news for the new regional effort to brand Milwaukee: A new study of city sustainability apparently has concluded that Milwaukee doesn't exist.

"San Francisco, Portland, Ore., Berkeley, Calif., and Seattle took the top four spots in a new ranking of 25 U.S. cities based on sustainability practices," the online environmental magazine Grist reports. A Bay Area green group. SustainLane, created the list after scrutinizing the metropolises based on 12 criteria, including air quality, transportation, green building, and land use. Detroit was second to last and Houston the big loser."

Madison came in right in the middle at #13.

And Milwaukee was not even included, for reasons no one bothered to explain. The cities chosen were 100,000 or more population (except Santa Monica, which got an exemption because they liked it, apparently.) But Milwaukee, several times the size of Madison and some of the others, didn't rate a look.

The worst part is this quote on the group's website: "There is an old saying: "If it isn't measured, it doesn't exist."

So what's their message to Milwaukee?

Here's the site, where you can see what they had to say about Madison. Link